- Usually includes the artist
- Normally set in a club or a party enviroment
- Usually no storyline
- Typically women dancers or models. Usually half naked
- Features jewellery, alcohol and sports cars
- Features mansion and branded clothing
- Usually other famous artists are featuring in the video.
- Examples; 50 Cent, B.I.G - Notorious
Rock
- Usually dark/deep colours
- Displays the band performing on stage
- Usually no narrative
- Eerie/weird videos
- Uneasy camera movements
- Hand-held shots
- Usually no use of speical effects
- Examples; Rolling Stones, Limp Bizkit
Pop
- Colourful
- Close up of artists - shows innocence
- Fun and light hearted
- Appeals to younger target audience
- Shows artist/band involved in dance routines
- Good mood - location - happy for example a beach/friends
- Teenager scenario (having a crush)
- Video usually has narrative
- Examples; Britney spears, Lady Gaga
Indie/Rock
- Shows artist or band throughout the video
- Some special effects
- Usually calm setting, but changes when beat kicks in
- May be black and white
- Sometimes has a narrative
- Close up of artists and characters shown in video
- Shows band performing
- Examples; Snow Patrol, Kings of Leon, Kasabian
Dance
- Dance routines
- Sometimes narrative
- Location - Clubs or party
- Upbeat and fun videos
- Women dancers usually half naked
- Bright colours
- All dancers wearing similar costumes
- Examples; Eric Pryds, Basshunter
R&B
- Usually a narrative
- Artist/band always shown
- Usually dancer routine
- Close up of artists
- Usually set in clam locations such as houses, beaches
- Hardly no performance
- Women usually wear revealing clothing
- Money portayed positively
- Alcohol and party scenes
- Use of special effects
- Examples; Destiny's Child, Rihanna
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