Analysis of Party Rock Anthem

  This is a popular video at the moment, produced by American electro hop recording duo LMFAO. The opening of there video is a parody on the film "28 days later" it uses intertextual references, for example the titles 28


not only do they use similar titles to 28 Days Later but they also have a story within the song, this story is loosely based on the film. the film "28 day later" is a pandemic film, a virus is let loose turning an entire city/country into zombies. however, in the music video they replace the virus with their catchy dance known as the "shuffle". their lyrics "everybody's shuffling" refers to how everyone is infected, throughout the song the lyrics are trying to convince people to "get up on the dance floor" and "have a good time". this reflect how the song similar to the virus will make you do things you have no control over, "getting up and dancing", this is cleaver as it is subliminally getting people to learn the "shuffle" and buy the CD, increasing sales.half way through the song there is an appearance of Lauren Bennett a very attractive female singer, and as in most stereotypical videos of this age she is wearing a bathing suit (not leaving much to the imagination). most music video hire young women to dance or "sing" (repeat over and over again) lyrics, they tend to dance in a very presumptuous manner; with this song being no exception. later on in the video you see her grind the air whilst looking into the camera, the camera angles of her tend to always be looking at her butt the panning upwards towards her face or from her boobs downwards. the reason for this is so that it attracts a wider audience, groups of girls like the song for the dance - Shuffle - and the men watch it for the voluptuous woman. 

however there is another audience that we haven't covered, "ravers", "boy racers", "youths", "clubers". call them what you will they are the major audience for this style of music, people who love a repetitive beat and a "heavy" bass. this audience aren't so much interested in the video however they, listen to the music. the music is seen as a ranking of "Class and Status", the louder the bass the more important you are and some people spend Thousands of pounds on equipment. so when a song like this comes out that is both popular and has a loud "dubstep" segment people listen to it to get noticed.

this song is good as they have marketed it to a wide range of audiences, not limiting themselves to one particular group. no matter how much you don't like this genre of music you will find yourself tapping your feet to the repetitive beats subliminally. as the man quotes in the beginning of the video "it will get in your bones".