Tuesday 1 May 2012

Evaluation Question 3


What have you learned from you audience feedback?

Throughout the process of creating our music video we used feedback from audiences to influence the final outcome of our piece. Firstly we discussed our initial ideas between our group. We discussed them in great detail, deciding what would and what wouldn’t work. Taking feedback from each other’s ideas and opinions enabled us to have a concrete idea of what we wanted to create.

After we had constructed our rough cut, we played a viewing and feedback session with the class. Whilst we received plenty of praise for our video, there was some negative points too. First off that the lip-syncing within the video was off. This was due to us recording without sound, making it very difficult to sync the music in time, and as it was very noticeable to everyone that it was off sync it forced us to decide a re-shoot of all the footage was required with sound enabled. Secondly, whilst the scenes where the action plays backwards didn’t seem to be a problem, we received quite a lot of comments on it so based off this feedback we decided to scrap the backwards scenes.

Due to some complications we ended up having to re-film all of the narrative shots too with two new actors. However since the audience feedback had been positive, we kept the scenes the same as the previous cut and only made minor adjustments.


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When we released the first ‘final’ version of our video we received much positive praise, both from youtube comments and facebook.

However having friends/peers viewing it personally with us around school and such we received some comments saying that the lens flares going on might be slightly too intense on the eyes. So we decided based on this feedback to make them less intensive.

When we released our final version of the video we received plenty praise from facebook about the quality of our video so based on this we decided that we was happy with our product and did not make any further changes.

Audience feedback had a great effect on the choices we made; we feel we used the feedback effectively to tailor our product to cater to our audience’s desired music video.
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